WHY THE CUPERTINO GIANT IS WELL-
PLACED TO CONTINUE ITS GOLDEN RUNTowards the end of June, Apple dropped
something of a bombshell among the tech
press: the corporation’s Chief Design Officer,
Jony Ive, was set to leave the company to
launch his own design firm, LoveFrom.
This wasn’t ‘just another’ staff departure from
Apple: Ive had been part of the Apple fold for
nearly 30 years, proving hugely influential in
developing and refining product lines ranging
from the Mac and iPod to the iPhone, iPad and
Apple Watch.
As the news broke, it inevitably ushered in
feverish whispers about what Ive’s high-profile
exit meant for Apple’s future – and especially
tantalizingly, why Ive chose to leave. Speaking