to the Financial Times, Ive implied that he
sought more flexibility in his future design
responsibilities. Apple will remain a major client
of LoveFrom, and Ive remarked: “I’m actually
looking forward to contributing in a different
way to projects we’ve been working together on
for, in some cases, many years.”
Reaction to Ive’s departure – among the press,
former Apple employees and other observers
- has varied rather widely. While some reports
have recalled Ive’s close kinship with the late
Steve Jobs, Apple’s visionary former CEO and
co-founder, other commentary has suggested
that with Ive at the design helm, Apple had
fallen into a rut from which the firm could now
finally break free.