Chapter 7: Implementation 193To create a professional learning
community, focus on learning rather than
teaching, work collaboratively, and hold
yourself accountable for results.
~ Richard Dufour, 2004, p.1
Early majority: Adopts new practices before the average number of
any group but are not motivated to track new and exciting practices.
Rogers refers to these individuals as “deliberate.” They typically do
not lead the change and take longer to believe in its benefits. This
group comprises about 34%. The early majority of people benefit
from encouragement by the early adopters.
Late majority go along with the change out of necessity; they view
the change as inevitable. Rogers refers to them as the “skeptical
guardians” who will not convey enthusiasm. They make up about
34% and often offer valuable constructive criticism.
Very late adopters are "confirmed traditionalists” who always like
the old way better. They comprise approximately 16% of the general
workforce. Individuals in this category may actually leave the
organization as a result of the change.