Never Split the Difference: Negotiating as if Your Life Depended on It

(Darren Dugan) #1

understand her dreams and feelings (the whole world that
she inhabits), mental and behavioral change becomes
possible, and the foundation for a breakthrough has been
laid.
Use these lessons to lay that foundation:


■ Creating  unconditional   positive    regard  opens   the
door to changing thoughts and behaviors.
Humans have an innate urge toward socially
constructive behavior. The more a person feels
understood, and positively affirmed in that
understanding, the more likely that urge for
constructive behavior will take hold.

■ “That’s   right”  is  better  than    “yes.”  Strive  for it.
Reaching “that’s right” in a negotiation creates
breakthroughs.

■ Use    a   summary     to  trigger     a   “that’s     right.”    The
building blocks of a good summary are a label
combined with paraphrasing. Identify,
rearticulate, and emotionally affirm “the world
according to . . .”
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