Never Split the Difference: Negotiating as if Your Life Depended on It

(Darren Dugan) #1

Accommodator they will welcome it. Also be conscious of
excess chitchat: the other two types have no use for it, and if
you’re sitting across the table from someone like yourself
you will be prone to interactions where nothing gets done.


ASSERTIVE
The Assertive type believes time is money; every wasted
minute is a wasted dollar. Their self-image is linked to how
many things they can get accomplished in a period of time.
For them, getting the solution perfect isn’t as important as
getting it done.
Assertives are fiery people who love winning above all
else, often at the expense of others. Their colleagues and
counterparts never question where they stand because they
are always direct and candid. They have an aggressive
communication style and they don’t worry about future
interactions. Their view of business relationships is based on
respect, nothing more and nothing less.
Most of all, the Assertive wants to be heard. And not
only do they want to be heard, but they don’t actually have
the ability to listen to you until they know that you’ve heard
them. They focus on their own goals rather than people.
And they tell rather than ask.
When you’re dealing with Assertive types, it’s best to
focus on what they have to say, because once they are
convinced you understand them, then and only then will
they listen for your point of view.
To an Assertive, every silence is an opportunity to speak
more. Mirrors are a wonderful tool with this type. So are

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