- It’s worth noting that the pratfall effect depends on the audience’s self-esteem. Powerless communication humanizes the
communicator, so it should be most appealing to audiences who see themselves as human: those with average self-esteem. Indeed,
Aronson and colleagues found that when competent people make blunders, audiences with average self-esteem respond more favorably
than audiences with high and low self-esteem.
michael s
(Michael S)
#1