What is It
Directions: Study the following important terms in radio broadcasting that
you should know.Sign On Sign Off Station ID
Official Introduction of the
station and it is played
before the station starts
its broadcast.
Official statement to end
the day’s broadcast.Station Identification
which contains the call
sign and handle.Time Check Commercial Break Bumper
Live Announcement of the
exact clock time.
Time allotted in airing
commercials and plugs.It tells the listener that
there is a break but
news are coming upTeaser Adlib Billboard
Stimulates curiosity so
the listeners will stay tune
into the news.
Speech that has not
been scripted or
rehearsed.It tells the listeners who
sponsored the news or
infomercial.Program Guide Live Credits Sound Effects
It shows the sequence of
the segments of the
program.
Live mention of
acknowledgment.It is an artificially
created or enhanced
sound.Fade In Fade Out Establish
Bringing up the volume. Turning out down the
volume.
To hold the music or
sound effect at a normal
level.Dead Air Stingers Music Bed
Refers to a period of
unnecessary silence.
Music or sound effects
used to stress a
statement.Sounds that influences
our moods and
experiences