First Quarter Modules in Radio Broadcasting

(Ellen Jane Ragasa) #1
What is It

Directions: Study the following parts of a radio news script and be sure to
remember the important points you learn as you proceed to the next parts of
this learning module.


Infommercial-is
a form of
advertisement
which is aimed to
educate listeners
about a product or
a service.

Slug-a short name
given to an news.

Intro-A jngle or
speeh introduction
in a radio program

Teaser-it is used
to stimulate
curiousity so the
listeners will stay
tune.

Commercial-a
radio advertisement
promoting a certain
product.

Station ID-
network
identification
typically by means
of call sign or brand
name.

News Headlines-
are texts indicating
the nature of the
article or news
story.

Bumper-it tells the
listener that there
is a break but there
will be news coming
up.

Extro-is a
messayou
broadcast at the
end of an episode
or program.

Time check-
announcement of
exact time.

News Details-
news information
about situations or
events.

Billboard-the
sponsor for a
certain product or
service.

Parts of a Radio Script

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