First Quarter Modules in Radio Broadcasting

68

Directions: The following are rules in writing headlines for a radio
broadcast. Study each carefully and be able to apply these for the next tasks
to be done.

What is It

 Make your headline answer as many W’s as possible.

 The headline should summarize the new story. It should

contain nothing that is not found in the story.

 Positive heads are preferable to negative ones.

Example:

 Put a verb expressed or implied in every omit articles like a, an

and the and all forms of verb to be (is, are, be ), unless needed to

make the meaning clear

Example:

Reclaimed banks are causes of recurrent flood (are before causes

is not necessary)

The active verb is better than the passive verb in headlines.

Example: Studes receive incentives from school,

But, for variations, and especially when the doer is unknown or

not prominent, the passive verb may be used.

Example:

Clean up drive launched.

Use the present tense for past stories and infinitive form for

future stories.

Examples:

President Duterte donates his salary to Mindanao’s war victims.

Mayors to attend conference with the president.

Source: https://www.slideshare.net/jaysalinas2/journalism-writing-headlines

Do’s in Headline Writing