First Quarter Modules in Radio Broadcasting

69

Don’t tell the same thing even though you use a different word. Each
succeeding deck should contribute information.

Don’t comment directly or indirectly. Avoid editorializing even in
headlines.

Unless the subject is implied or has been mentioned in the first deck
avoid beginning a headline with a verb.

Don’t break off abbreviations, name, and hyphenated words.

Avoid repeating principal words regardless of the number of decks.

Avoid heads that carry a double meaning.

Don’t coin abbreviations of your own. Use only those that are common

to the readers like DOH, CSC, WHO

Don’t abbreviate days and months unless figures follow as:

Tue., Feb. 27

Use a comma in place of conjunction and.

Students, teachers join research caravan

Two related thoughts should be separated with a semicolon. As much
as possible this should be at the end of the line if the headline is a two-
line headline or a running head.

Villagers participate clean up drive;

Homeowners’ officers declog canal

The single quotation marks, not the double quotation marks are used

in headlines.

DOH: ‘Bayanihan’ is like a fire burning during this pandemic’

Source: https://www.slideshare.net/jaysalinas2/journalism-writing-headlines

What to Avoid in Writing Headlines

Other Simple Rules

Other simple rules