First Quarter Module in Journalism 9 (Radio Broadcasting )

(Ellen Jane Ragasa) #1
71

Don’t tell the same thing even though you use a different word. Each
succeeding deck should contribute information.


Don’t comment directly or indirectly. Avoid editorializing even in
headlines.


Unless the subject is implied or has been mentioned in the first deck
avoid beginning a headline with a verb.


Don’t break off abbreviations, name, and hyphenated words.
Avoid repeating principal words regardless of the number of decks.
Avoid heads that carry a double meaning.
Don’t coin abbreviations of your own. Use only those that are common

to the readers like DOH, CSC, WHO


Don’t abbreviate days and months unless figures follow as:

Tue., Feb. 27


Use a comma in place of conjunction and.

Students, teachers join research caravan


Two related thoughts should be separated with a semicolon. As much
as possible this should be at the end of the line if the headline is a two-
line headline or a running head.


Villagers participate clean up drive;


Homeowners’ officers declog canal


The single quotation marks, not the double quotation marks are used


in headlines.


DOH: ‘Bayanihan’ is like a fire burning during this pandemic’


Source: https://www.slideshare.net/jaysalinas2/journalism-writing-headlines


What to Avoid in Writing Headlines


Other Simple Rules
Other simple rules
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