The Food Lab: Better Home Cooking Through Science

(Nandana) #1
The old saying  that    you eat with    your    eyes?   It’s    true.

Q: So you’re telling me that it doesn’t matter at all where
I get my eggs from?
No, I’m not saying that at all. Our minds are extraordinarily
powerful, and our taste preferences have as much to do with
our mental biases and upbringings as they do with real
measurable physical characteristics in the food. You’ve
probably noticed it yourself. Doesn’t an ice-cold beer taste
better when you’re drinking it with friends on an outdoor
patio on a warm summer evening than on those lonely
nights when you’re drinking solo? Doesn’t the atmosphere

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