The Food Lab: Better Home Cooking Through Science

(Nandana) #1

and service in a restaurant affect the flavor of the food in
your mind? Do you really think that your mom’s apple pie
is better than anyone else’s? Chances are, the reason you
like it so much is because it’s your mom making it. The
combination of physical appearance, weather, company,
atmosphere, and even your mood can affect the flavor of
food.
I like to think of it this way: I’m going to continue eating
the freshest eggs I can find produced by the most humanely
raised chickens because I care a bit about the chickens’
well-being. The fact that my mind tricks me into thinking
these eggs actually taste better is just icing on the cake. You
mean I get to do the right thing and my eggs will taste
better? Yes, please! One more advantage: eggs bought
directly from the farmer at a farmers’ market are generally
much fresher (I’ve managed to buy eggs that had been laid
the day they were sold), making them better to cook with
and much easier to poach or fry.

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