INTRODUCTION TO THE MASTER MIND 109they were making, her first right move was to write a new cookbook for bread
machines. It was an instant success. Then she took her good idea even further.
Huge corporations were manufacturing these machines, and other huge
corporations were making mixes to use in them. But Brody alone realized that these
appliances were different enough from traditional techniques that the old methods
weren't enough. What bread machine bakers needed were additives, simple
natural ingredients that professional bakeries used all the time. So she created a line
of dough enhancers that could be added to any bread machine recipe, creating a
better, more tasty loaf.
Soon her "Bread Machine Magic" was in grocery stores and cooks' catalogs
around the country, making home bakers happier and Lora Brody a wealthy and
popular entrepreneur. The experts who had been involved in creating these
machines, and the flour companies that thought to profit from their popularity, had
looked right past a tremendous opportunity that one woman who organized her
knowledge profited from.
In the mid-1970s, computers were used by big businesses. They were giant,
complicated machines too expensive for anyone else to afford, or such was the con-
ventional wisdom at companies like IBM. Steve Jobs and Steven Wozniak thought
differently. In a garage in California they built a small computer that could fit on a
desktop. The company they founded was called Apple. The Apple computer created
a revolution in the computer industry-and made multimillionaires of Jobs and
Wozniak, because they organized their knowledge in a way that no one had before.
Ray Kroc saw that people wanted fast food, and he created McDonald's.
Frederick W Smith saw that people wanted safe reliable delivery, and he created
Federal Express. Bill Bowerman saw people jogging, and he created Nike to make
special shoes for the new fad.
There are similar opportunities everywhere, in every walk of life, in every
area of human endeavor, to achieve success. This course can reveal new
opportunities and strategies for personal success, but what it cannot do is give
you the benefit of real education, of creating an understanding based on your own
efforts. You must resolve to take the ideas that you absorb here and apply them
in all your efforts.