PLEASING PERSONALITY 627Have that inventor make you a working model, then go to some
small manufacturer and arrange to have your toy manufactured.
You now know just what your toy will cost, so you are ready to
go to some big jobber, wholesaler, or distributor and arrange for the
sale of your product.
If you are a good salesperson you can finance this whole project
on the few dollars required to advertise for the inventor. When you
find this person, you can probably arrange with them to create a
model for you, with a promise that you will give them a better job
when you are manufacturing your own toys, or they may do the work
in return for an interest in the business.
You should be able to get the manufacturer of your toys to wait
for their money until you are paid by the firm to which you sell them,
and, if necessary, you can assign to the manufacturer the invoices for
the toys sold and let the money come directly to them.
Of course if you have an unusually pleasing and convincing per-
sonality, and considerable ability to organize, you will be able to take
the model of your toy to someone of means and, in return for an
interest in the business, secure the capital with which to do your own
manufacturing.
Common sense is all that is necessary. Simply find out what it is
that the people want, and then produce it. Produce it well-better
than anyone else is doing. Give it a touch of individuality. Make it
distinctive.
We spend millions of dollars annually for toys to entertain our
children. Make your new toy useful as well as interesting. Make it
educational if possible. If it entertains and teaches at the same time
it will sell readily and live forever. If your toy is a game, make it
teach the child something, such as geography, arithmetic, English,
science, and so on. Or, better still, produce a toy that will cause the
child to exercise.