Law of Success (21st Century Edition)

PLEASING PERSONALITY

This was the most unkindest cut of all;

For, when the noble Caesar saw him stab,

Ingratitude, more strong than traitor's arms,

Quite vanquish'd him; then burst his mighty heart;

And, in his mantle muffling up his face,

Even at the base of Pompey's statua,

Which all the while ran blood, great Caesar fell.

0, what a fall was there, my countrymen!

Then I, and you, and all of us fell down

While bloody treason flourish'd over us.

0, now you weep, and I perceive you feel

The dint of pity; these are gracious drops.

Kind soul, why weep you when you but behold

Our Caesar's vesture wounded? Look you here;

Here is himself, marr'd, as you see, with traitors.

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[Observe how Marc Antony now uses the word traitors quite freely,
because he knows that it is in harmony with what is in the minds of
the Roman mob.]
First Citizen: 0 piteous spectacle!
Second Citizen: 0 woeful day!
Third Citizen: 0 woeful day!
First Citizen: 0 most bloody sight!
Second Citizen: We will be revenged.
[Had Brutus been a wise man instead of a braggart, he would have
been many miles from the scene by this time.]

All: Revenge! About! Seek! Burn! Fire! Kill! Slay! Let not a traitor live!

[Here Antony takes the next step toward crystallizing the frenzy of

the mob into action; but, clever salesman that he is, does not try to

force this action.]