ChApter 9 | EDITING AND FINALIzING YOUR BUSINESS PLAN | 161Here is Antoinette’s preliminary outline
of the most positive facts of her business
plan. Remember, at this stage she is only
doing this exercise for herself, so she has
no need to be fancy.
Antoinette’s Dress Shop
Business Plan Summary:
Outline of Most Positive Facts• Dress shop catering to working women
• 20,000 potential customers in the city
and it’s a growing market
• No competitor exploits market
systematically
• Risks such as newness of my concept to
our community appear moderate and
I have a plan to overcome all identifi ed
risks
• I have a good friend with solid
qualifi cations to be assistant manager
• My background includes responsibility
and knowledge in all critical areas
• My personal goals coincide with the
fi nancial success of the business
• Detailed fi nancial projections show
that I can start the business and reach
my goals with $162,500
• Creative marketing ideas include free
alterations, clothing tips for working
women, occasional fashion shows.Next, Antoinette rearranges these
highlights in a logical order. Here is how
her second version looks.Antoinette’s Dress Shop
Business Plan Summary:
Outline of Most Positive Facts
(2nd draft)- Open a dress shop catering to
professional working women/need
$162,500 to do it. - My market analysis demonstrates the
concept is sound and that I have more
than enough potential customers
(20,000) to make it work. - I have several unique marketing ideas
that should attract customers. - No competitor targets our customers
systematically. - Both my qualifi cations and Sally’s prove
that I can do it. - Financial projections show the loan can
be paid back with ease. - Th e money will be well-used for
opening inventory, equipment, working
capital, and the other things necessary
for starting the business. - Conclusion: Th is business represents
my long-held dream and I am eager to
begin.