244 | HOW TO WRITE A BUSINESS PLAN
Endnotes
(^1) Many small manufacturing operations will
have a local marketing strategy, at least
to start. Don’t let the sort of marketing
survey presented here intimidate you.
The same sort of approach can be used
for any manufacturing business. For
example, if you plan to make a better
raisin-chocolate-chip cookie, or a crisper
lemon tortilla chip for local distribution,
think about ways you can convincingly
tell a potential lender or investor that it
will sell.
(^2) Test results are based on the brush/slip
ring life-methods at three times normal
speed which have been independently
monitored and are available upon
request.
(^3) Since DAY is already in operation, it
would be normal practice to include a
balance sheet of operations to date. I do
not do this here both because of space
limitations and because we have not dis-
cussed balance sheets in the text. If your
business is in operation, ask your book-
keeper or accountant to help you prepare
a balance sheet and include it. ●