270 | HOW TO WRITE A BUSINESS PLAN
Profit, in financial forecasts, 119, 128
Profit and Loss Forecast
break-even forecast as quick, 35
and cash flow forecasts, 128, 137
CD-ROM notes, 103, 106, 107
cost of sales instructions, 107
determining average cost of sales,
103–106
to gauge business success/failure, 188
gross profit instructions, 107
income tax and inventory, 119–120
introduction for, 162
monthly review of, 185
overview on, 102–103
as part of business plan, 2, 158, 159
and project development businesses, 102
reviewing draft of, 119
sales revenue instructions, 106–107
sample, 108–109
Profit and Loss Forecast, fixed expenses
instructions
accounting/books, 114–115
adding up, 118
depreciation, 117
insurance, 114
interest payments, 115–117
list of common expenses, 118
marketing and advertising, 112–114
other expenses, 118
payroll tax, 110
rent/lease, 110–112
wages salaries, 107, 110
Profits, equity investment, 55–56
Profits, taxes and, 8
Project development businesses
and break-even analyses, 35, 40, 41–42
business description for, 30
defined, 26
and profit and loss forecasts, 102
sample business plan, 246–254
Promissory notes, 180
Promotion, preopening, 145–147
Promotion through advertising, 112–113,
144–147, 199–200
Promotion through marketing. See
Marketing
Property taxes and assessments, 97
Public offerings, 74–75, 199Q
Quality assurance, 13
Quick business plan, 2, 158R
Raw materials, 40
Real estate businesses, 26, 187
Reality of going into business. See
Business concept; Owning a business
Real property, 53, 85, 90, 93, 97
Reasons for owning a business, 12–13
Recourse, factoring with/without, 70
Relatives, financing from, 62–63, 173,
174–175
Rental property income, 94
Renting, 6, 110–112, 114, 124, 165, 200
Resources for small businesses
business consultants, 194–196
computers and business, 203–206
formal education, 209–210
magazines, 203
pamphlets, 203
using the Internet, 206–209
See also Books for small businesses;
Online resources