ChApter 2 | DO YOU REALLY WANT TO OWN A BUSINESS? | 19A small distributor we know has a well-
thought-out business and a sound business
plan for the future. Still, he believes that
his own personal commitment is the most
important thing he has going for him.
He puts it this way: “I break my tail to
live up to the commitments I make to my
customers. If a supplier doesn’t perform for
me, I’ll still do everything I can to keep my
promise to my customer, even if it costs me
money.” This sort of personal commitment
enables this successful business owner to
make short-term adjustments to meet his
long-range goals. And while it would be
an exaggeration to say he pays this price
gladly, he does pay it. ●