How to Write a Business Plan

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ChApter 4 | POTENTIAL SOURCES OF MONEY TO START OR ExPAND YOUR SMALL BUSINESS | 61


more appropriately be called “Borrowing
from the Future,” as it involves deliberately
falling behind in monthly living expenses
or taking cash advances from credit cards.
This way of getting extra money involves
risk, and it’s not for everybody.
You may have a credit card or two that
has more credit available; by running your
credit line to the maximum, sometimes you
can obtain some cash from an unexpected
source or buy material for the business.
Of course, the interest rates are high, and
you flirt with bankruptcy if you can’t make
payments. Still, several people I know have
used this method to help start a business.
If you have a good payment record with
the telephone company, gas and electric
company, landlord, bank, and so forth,
you should be able to skip several months’
payments without seriously damaging your
credit rating. Of course, you’ll have to catch
up again fast. In the meantime, you can use
the money to help get your business going.
You may be able to fall behind a month
or two on your mortgage payments and
generate some quick cash that way. How-
ever, the mortgage holder will take the
property back from you after a few
months. Don’t use this method unless
you’re very sure that you can become
current again quickly.

CAUTiON
This scheme should be tried only if
you’re sure you’ll be able to come up with the
money when you need it. As with everything
else, common sense should be applied to living

expense deferral plans. Otherwise, you may
find yourself trying to read a foreclosure notice
in a dark room.

Trade Credit
Arranging for trade credit involves borrow-
ing from the companies from whom you
will buy your merchandise or raw materials.
This form of borrowing rarely works for
service businesses, because salaries are
the biggest expense and employees are
usually not interested in lending you their
salaries. However, I do know of a number
of new businesses where friends and family
members pitched in for free in the early
days; it never hurts to ask.
If you’re in the retail, wholesale, or
manufacturing business, arranging for
trade credit can help considerably. In
most businesses, you typically order
supplies and pay for them 30 to 60 days
after you receive them. The problem for
new businesses is that it’s also standard
practice for suppliers to demand cash
up front from start-ups. This policy isn’t
immutable, however. Often, if you present
your business plan to potential suppliers,
you can arrange to order at least some
supplies and merchandise on credit. After
all, your supplier has an interest in helping
you succeed so that you will buy his
merchandise for many years to come.
The key to maintaining good relations
with suppliers while borrowing from them
is to keep them informed of what you’re
doing and why. This communication rule is
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