our blog readers in July 2009. We called the
post “Change Your Life in 30 Days” and
outlined the full rules of the program we had
followed in April. We invited our readers to
participate and asked them to let us know if
they were on board.
We had no idea how many people would
take us up on this challenge.
During that first iteration, several hundred
people worked through our program and
reported their results. We were thrilled to hear
that most experienced the same kind of
“miracles” we had—effortless weight loss,
better sleep, consistent energy, improved
mood, and increased athletic performance.
Many reported the elimination of sugar
cravings and a healthier relationship with
food, allowing them to pass up desserts and
sweets they used to find irresistible. But what
impressed us the most were the number of
people who told us the program had improved
or completely eliminated their physical