particular food (or type of food)
that is difficult to resist.”
Cravings aren’t merely about
your behavior related to the food
in question—they’re about your
emotional motivation and the
conditioning (habit) that is
created with repeated satisfaction.
You don’t even have to be hungry
to experience cravings—in fact,
they’re more closely related to
moods like anger, sadness, or
frustration than to hunger. In
addition, your capacity to
visualize the food and imagine its
taste are strongly correlated with
craving strength—so the more
you fantasize about indulging, the
less likely you are to resist.Specific food cravings can turn into poor
eating habits in just a few days, leaving us