manipulated you into cravings and
overconsumption. And we bet if we said,
“Let’s kick all of these sneaky, tricky foods
off our plates forever and eat only naturally
delicious, nutritious, satiety-inducing foods,”
you’d probably throw up your hands and say,
“Hurrah!” Theoretically, that is. There’s just
one small problem with this plan.
These unhealthy foods are really hard to
give up.First, it’s difficult to radically change your
diet when you have so many powerful
emotional associations with the foods you’re
eating—especially if you’re eating as a coping
mechanism, instead of from hunger.
Second, these foods are designed to be
hard to give up. Through the misuse of
biological and natural cues, our modern
technology has made these foods
supernormally stimulating, rewiring the