100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

100 GREAT BUSINESS IDEAS • 109

of legal controversy surrounding originality. Regardless of this, both
Biro and BlackBerry provide an important lesson: push creativity to
its limits and fi nd a way to provide simple, ubiquitous convenience.

In practice

• Try to design products with a focus on ease of use.


• Focus on the time-saving potential of the idea.


• Consider using deep-dive prototyping to develop, improve, and
  test the product.


• Don’t view things as impossible—consider how you can achieve
  things, not whether you can.


• Consider your everyday life—what products would you most like
  to see enter the market?


• Observe existing products and decide how they can be more
  convenient and user-friendly.


• Ensure you patent your inventions as soon as possible.