100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

100 GREAT BUSINESS IDEAS • 135

With the workplace changing and the number of “free agents”
growing, it is increasingly important to develop a strategy for
attracting the best. Remember, talented people need organizations
less than organizations need talented people.

In practice

• Developing a successful EVP is important to organizations
  wishing to attract younger workers or technologically skilled
  workers.


• Emphasize the stimulation and value of the work your
  organization does, as well as the rewards and opportunities.


• Provide opportunities for employees to engage in informal
  training and to advance their skills.


• Encourage current and former employees to champion your
  organization. Many people now put more trust in word of mouth
  than in advertising.


• Fine-tune your EVP for different sections of the job market.


• Change key aspects of the EVP for different areas of the world.