100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

100 GREAT BUSINESS IDEAS • 145

What makes precision marketing special is its ability to reach its
target audience and to meet their preferences in a memorable way,
promoting a robust product that can withstand competitors.

In practice

• Make sure you target the right market by gaining access to reliable
  market research—for example, via web marketing. Precision is
  the vital element of precision marketing!


• Hold brainstorming sessions where each of the “four questions”
  of precision marketing are considered in depth.


• Consider what precision marketing strategy you would
  realistically be able to carry out that surpasses your competitors’
  current efforts.


• Find ways to enhance your marketing and your offer. Keep it
  fresh, appealing, targeted, and distinctive.