100 GREAT BUSINESS IDEAS • 179- Listen to customers, employees, and people who know the
 business. Create a culture of good critics, and be aware that
 managers can become out of touch, even within their own
 organization.
- Learn Six Sigma—it can improve costs and service for customers,
 by providing a disciplined way to make process improvements.
- Recognize the need to be “problem curious,” constantly looking
 for ways to differentiate and improve.
- Provide a clear, exciting, compelling vision of what the future will
 look like. People value a guiding light, as it provides certainty.
- Invest in the future and innovate. In 2005, two-thirds of Xerox’s
 revenues came from products launched within the previous
 two years.
- Be entrepreneurial—fi nd ways to sell products and control
 costs.
- Manage cash.
- Remember that strong leadership is essential. A business relies
 on its people—and people need to be aligned around a common
 set of goals and plans.
