100 GREAT BUSINESS IDEAS • 219- Take up the coach’s references and assess their experience. Do
they have the right level of practical expertise? What have they
achieved, and what else, besides coaching, do they do now? - Check whether the coach is qualifi ed. There are an increasing
number of professional qualifi cations. - Finally, go for a coach with a supervisor. This shows that the
coach is confi dent and open, it can help to challenge their
perspective, and it provides a measure of reassurance.