232 • 100 GREAT BUSINESS IDEAS
-^ Don’t let the past hold you back. The sunk-cost trap highlights
our tendency to stick with previous choices because too much
has been invested for a change to be acceptable. Don’t: better
alternatives may exist.
-^ Challenge groupthink. People are often afraid to comment or to
act because of social pressure. This is a poor excuse. Find out
what people really think, and use that to inform decisions.
-^ Limit your options. This is the paradox of choice: the more
options we have, the harder life can be. Choose the most
promising options. This can help to remove pressure and clarify
your thinking. We are fi xated with choices, believing more to
be better. In truth, less choice can be more satisfying. Also, it
may be worth delegating the decision to someone else better
qualifi ed.
The challenge is to make sure that, as far as possible, you enjoy what
you are doing, and that the decision is made by the best person, in
the right way at the right time.
Now there’s an idea.