100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

100 GREAT BUSINESS IDEAS • 59

to achieve the organization’s goals. Awareness of these issues

and how they can be applied provides HR with another essential

role in ensuring the fi rm’s commercial success.

• Make sure that measures are not over-complicated or excessively
  elaborate, when what is needed is a practical, robust, and
  informed approach.