66 • 100 GREAT BUSINESS IDEAS
Members can work in library-style cubicles or relax and socialize
with other members—a modern home from home.
In practice
- Design the space carefully and functionally—emphasize style
and comfort, and use soft furnishings and room dividers to
absorb sound, ensuring your being space remains convivial
and relaxed. - Provide opportunities for both socializing and relative privacy
within the space. - Consider raising revenue by selling advertising in the being
space. While you should not allow advertising to compromise
the aesthetic feeling, sophisticated, cutting-edge, and carefully
placed adverts can enhance customers’ perceptions and be
useful. - Even if you do not wish to have a being space as your primary
business venture, you can incorporate some of the principles
into your business to entice potential customers.