90 • 100 GREAT BUSINESS IDEAS
Whether you are using branded parties to build an awareness of
your company, or simply to sell products, they provide an enjoyable
and effective marketing solution.
In practice
- Branded parties do not have to be aimed at just the “young and
trendy” market—a range of events can be organized to cater to
the preferences of your target customers. - Ensure the event is as enjoyable and stress-free as possible, to
allow attendees to form positive associations with your product. - Provide free samples to introduce your product.
- Be original. Cutting-edge and daring ideas for corporate parties
can gain large amounts of publicity. - Consider the tone of the event, taking into account the desires
of the demographic group you are appealing to and the purpose
of the event. - Maintain consistency with the company’s values and overall
approach.