130 101 Activities for Teaching Creativity and Problem Solving
25. Ideas in a Box
Background
Ideas in a Box—originally known as Morphological Analysis or Matrix Analysis—was
developed by astronomer Fritz Zwicky (1969) to help generate scientific ideas. As with
other combination activities, Ideas in a Box prompts ideas by forcing together problem
attributes that lead to new ideas. Although the activity has variations, the one presented
here is typical.
Objectives
- To help participants generate as many creative ideas as possible
- To help participants learn how to use the activities to generate ideas
Participants
Small groups of four to seven people each
Materials, Supplies, and Equipment
- For each group: markers, two flip charts, and masking tape for posting flip-chart
sheets - For each participant: one sheet each of three different colors of sticking dots
(^1 ⁄ 2 ” diameter) and one pad of 4 x 6 Post-it®Notes.
Handout
- Ideas in a Box Handout
Time
30 minutes
Related Activities
- Circle of Opportunity [23]
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