(Joyce) #1

  • Getting Started Acknowledgments xi

    • Chapter 1: Creativity and Problem Solving

      • Why Use Creativity Techniques?

      • Generating Creative Ideas

      • Creativity Training in Organizations

      • A Typology of Idea Generation Activities



    • Chapter 2: Six Key Principles for Encouraging Creativity



        1. Separate Idea Generation from Evaluation





        1. Test Assumptions





        1. Avoid Patterned Thinking





        1. Create New Perspectives





        1. Minimize Negative Thinking





        1. Take Prudent Risks





    • Chapter 3: Linking Problems, Solutions, and Activities

      • Defining Problems

      • Problem Solving

      • Creativity and Serendipity

      • A Few of My Favorite Activities

      • A Guide for Selecting Activities

      • How to Evaluate and Select Ideas in a Group

      • Getting Ready: Different Uses Warm-Up Exercise





  • Activity Selection Guide

  • Individual and Group Activities

    • Chapter 4: Basic Idea Generation: “No Brainers”



        1. Bend It, Shape It





        1. Brain Borrow





        1. Copy Cat





        1. Dead Head Deadline





        1. Get Crazy





        1. Idea Diary





        1. Mental Breakdown





        1. Music Mania





        1. Name Change







      1. Stereotype





      1. Switcheroo





      1. Wake-Up Call





  • Chapter 5: Ticklers: Related and Unrelated Stimuli



      1. Excerpt Excitation





      1. Idea Shopping





      1. A Likely Story





      1. PICLed Brains





      1. Picture Tickler





      1. Rorschach Revisionist





      1. Say What?





      1. Text Tickler





      1. Tickler Things





  • Chapter 6: Combinations



      1. Bi-Wordal





      1. Circle of Opportunity





      1. Combo Chatter





      1. Ideas in a Box





      1. Ideatoons





      1. Mad Scientist





      1. Noun Action





      1. Noun Hounds





      1. Parts Is Parts





      1. Parts Purge





      1. Preppy Thoughts





      1. SAMM I Am











      1. Word Diamond





  • Chapter 7: Free Association Activities: “Blue Skies”



      1. Brain Mapping





      1. Doodles





      1. Essence of the Problem





      1. Exaggerate That





      1. Fairy Tale Time





      1. Idea Links





      1. Imaginary Mentor





      1. Lotus Blossom





      1. Say Cheese





      1. Sense Making





      1. Skybridging





      1. Tabloid Tales





      1. We Have Met the Problem and It Is We





      1. What if?



    • Chapter 8: Grab Bag: Miscellaneous Activities



        1. Law Breaker Backward Activities





        1. Problem Reversals





        1. Turn Around





        1. Bionic Ideas Just Alike Only Different Activities





        1. Chain Alike





        1. I Like It Like That





        1. What Is It?







  • Group Only Activities

    • Chapter 9: Brainstorming with Related Stimuli



        1. Be #1





        1. Blender





        1. Drawing Room





        1. Get Real!!





        1. Idea Showers





        1. Modular Brainstorming





        1. Pass the Hat





        1. Phillips





        1. Play by Play





        1. Rice Storm





        1. Spin the Bottle





        1. Story Boards





        1. That’s the Ticket!





        1. What’s the Problem?





    • Chapter 10: Brainstorming with Unrelated Stimuli



        1. Battle of the Sexes





        1. Best of.





        1. Brain Splitter





        1. Force-Fit Game





        1. Grab Bag Forced Association





        1. It’s Not My Job





        1. Rolestorming





        1. Roll Call





        1. Sculptures





        1. Super Heroes





    • Chapter 11: Brainwriting with Related Stimuli



        1. As Easy As 6–3–5





        1. Brain Purge





        1. Group Not





        1. Idea Mixer





        1. Idea Pool





        1. Museum Madness





          1. Organizational Brainstorms





          1. Out-of-the-Blue Lightning Bolt Cloudbuster





          1. You’re a Card, Andy!





          1. Your Slip Is Showing







    • Chapter 12: Brainwriting with Unrelated Stimuli



        1. Altered States





        1. Balloon, Balloon, Balloon





        1. Bouncing Ball





        1. Brainsketching





        1. Doodlin’ Around the Block





        1. Greeting Cards





        1. The Name Game





        1. Pass the Buck





        1. Post It, Pardner!





        1. Puzzle Pieces





        1. The Shirt Off Your Back







  • References

  • About the Author

  • Pfeiffer Publications Guide

  • 01a VG Part I 1-2b 10/6/04 5:29 PM Page