101 Activities For Teaching Creativity And Problem Solving

156 101 Activities for Teaching Creativity and Problem Solving

33. SAMM I Am

Background

With apologies to Dr. Seuss, SAMM I Am actually refers to a method known as Sequence-

Attribute Modifications Matrix. It was developed by Brooks and later described by Soud-

er and Ziegler (1977). SAMM I Am differs from other activities in that it was designed

specifically for problems involving a sequence of steps (for example, various processes).

Thus, it will not be useful for more general idea generation problems.

Objectives

• To help participants generate as many creative ideas as possible


• To help participants learn how to use the activities to generate ideas

Participants

Small groups of four to seven people each

Materials, Supplies, and Equipment

• For each group: markers, two flip charts, and masking tape for posting flip-chart
  sheets


• For each participant: one sheet each of three different colors of sticking dots
  (^1 ⁄ 2 ” diameter) and one pad of 4 x 6 Post-it®Notes

Handout

• SAMM I Am Handout

Time

60 minutes

06 VG 119-166b 10/5/04 5:03 PM Page 156