101 Activities for Teaching Creativity and Problem Solving.Copyright © 2005 by John Wiley &
Sons, Inc. Reproduced by permission of Pfeiffer, an Imprint of Wiley. http://www.pfeiffer.com
158 101 Activities for Teaching Creativity and Problem Solving
SAMM I Am Handout
Suppose you want to improve the way restaurant customers pay their bills. Major activi-
ties and possible modifications are shown in Figure 6.3.
Figure 6.3. SAMM I Am System Modifications
After examining the matrix, you might come up with the following ideas:
- Install electronic credit card machines at each table (much like those at many automo-
bile service stations). - Eliminate paper meal checks. Allow regular customers to run a tab.
- Eliminate credit card papers. Handle credit card purchases electronically for cus-
tomers with PDAs. Customers link up their PDAs with those of the restaurant. The
transaction is then handled electronically: the customer ’s bank account is debited and
the restaurant’s account is instantly credited. - Give preferred customers special credit cards that look like brass plates. When cus-
tomers are ready to pay their bills, they use the brass plates (restaurant credit cards).
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