Law Breaker Handout
Suppose you want to generate ideas for a new chocolate candy bar. First, list assumptions
regarding candy bars:
- Rectangular bar form
- Solid brown in color
- Uniform sweetness
- Uniform taste
- May contain either peanuts or almonds in addition to chocolate, but nothing else
- Wrapped in aluminum foil
- Melts in the sun
- Weighs no more than three ounces
Next, generate ideas by breaking any of these “laws” governing chocolate candy bars.
Here are some possible ideas:
- Triangular-shaped bar
- Different shades of brown in the same product
- Variable sweetness in different parts of the product
- Different fillings in the center
- Wrap in “theme” papers (for example, dinosaurs, space travel)
- High heat resistance for eating in the sun
- Variable weights ranging from one ounce to ten pounds—all with names reflecting
the weights (for example, “air” bar, “monster” bar)
220 101 Activities for Teaching Creativity and Problem Solving
101 Activities for Teaching Creativity and Problem Solving.Copyright © 2005 by John Wiley &
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