57. Be #1
Background
You want to be number one, don’t you? Who doesn’t? In the busi-
ness world, it’s important to carve out a niche and then work to
dominate it.
Hall (1994) describes how you can use this emphasis on being
number one to help generate ideas. All you do is list current benefits
of some product or process and then transform them into winning,
number one ideas.
Objectives
- To help participants generate as many creative ideas as possible
- To help participants learn how to use the activities to generate ideas
Participants
Small groups of four to seven people each
Materials, Supplies, and Equipment
- For each group: markers, two flip charts, and masking tape for posting flip-chart
sheets - For each participant: one sheet each of three different colors of sticking dots
(^1 ⁄ 2 ” diameter) and one pad of 4 x 6 Post-it®Notes
Handout
- Be #1 Handout
Time
30 minutes
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