101 Activities For Teaching Creativity And Problem Solving

Be #1 Handout

Consider a problem involving a company that wishes to improve its line of floor cleaners.

Examples of current benefits, being the best, and ideas are shown in Table 9.1.

Current Benefits Being the Best Ways to Realize (Ideas)

Shines floors Best shine Use luminescence

Cleans floors The best cleaner Antiseptic, good smell

Easy application Easiest to apply New, precise applicator

Table 9.1. Example of Current Benefits

After generating ideas using current benefits, repeat the process using new benefits.

Examples of new benefits, being the best, and ideas are shown in Table 9.2.

Current Benefits Being the Best Ways to Realize (Ideas)

Quick drying Fastest drying Dries instantly

Waxes floors Best cleaner and waxer Combination product

Easy-to-hold package Best ergonomic design Dispenser also cleans

Table 9.2. Example of New Benefits

Brainstorming with Related Stimuli 251

101 Activities for Teaching Creativity and Problem Solving.Copyright © 2005 by John Wiley &

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