- Rorschach Revisionist [18]
- Ideatoons [26]
- Doodles [37]
- Drawing Room [59]
Procedure
- Distribute the Modular Brainstorming Handout, review it with the participants,
and answer any questions they may have. - Tell the group members to generate a list of major problem components and sub-
attributes for each component. - Instruct the group members to each select a different component, that is, one per
person; if there are more attributes than components, have them each select an
additional one. (If the problem involves a tangible product, you might give the
groups an actual product.) - Tell the individual group members to study the component and its attributes, not-
ing all details. - Have the individuals draw a picture of their components, being sure to include as
much detail as possible. - Ask each group to collect their drawings and attach them to a wall or board or lay
them out on a large table. Note that they should arrange the pictures so that their
placement approximates the components of the actual problem/product. - Have the members of each group examine this collage to stimulate new ideas or
improvements. Note that the individual drawings typically vary in size and pro-
portion, thus instantly creating new perspectives. - Tell the participants to use the drawings to prompt ideas.
- Tell them to write down any ideas on Post-it®Notes (one idea per note) and place
them on flip charts for evaluation.
Debrief/Discussion
The visualizations and creative juxtapositions generated by this activity give it the poten-
tial to generate unique problem perspectives and innovative ideas. It is another visualiza-
tion approach that can work well with people who can play off of concrete images. One
unique aspect of this activity is that visual images of different sizes placed next to each
other create unique perspectives not normally created with more traditional idea genera-
tion activities.
Also consider having participants debrief using the following questions:- What was most helpful about this exercise?
- What was most challenging?
- What can we apply?
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