101 Activities For Teaching Creativity And Problem Solving

65. Play by Play

Background

Play by Play is another Doug Hall (1994) brainchild that he describes as a step-by-step

adventure. This activity is much like doing a mini-commercial for television. It is especial-

ly appropriate for process or new product improvements. However, it also could apply to

other types of problems such as those involving marketing or human resources.

Objectives

• To help participants generate as many creative ideas as possible


• To help participants learn how to use the activities to generate ideas

Participants

Small groups of four to seven people each

Materials, Supplies, and Equipment

• For each group: markers, two flip charts, and masking tape for posting flip-chart
  sheets


• For each participant: one sheet each of three different colors of sticking dots
  (^1 ⁄ 2 ” diameter) and one pad of 4 x 6 Post-it®Notes.


• One camera for each group capable of taking instant pictures or a digital camera and
  small printer capable of printing photos on demand (either directly from the camera
  or via a computer)


• For each group, examples of products or processes that might need improvement and
  any associated accessories. For instance, if you want to improve fruit drinks, you
  would bring existing fruit drinks, fruit, drink containers, drinking cups, straws, ice, et
  cetera.

Time

75 minutes (requires preparation one week prior to the activity)

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