Related Activities
- Picture Tickler [17]
- SAMM I Am [33]
- Say Cheese [44]
Handout
- Play by Play Handout
Procedure
- Distribute the Play by Play Handout, review it with the participants, and answer
any questions they may have. - Distribute one camera to each group or ask them, in advance, to bring a camera.
- Discuss using the cameras to be sure everyone understands how to use them.
- Instruct them to photograph each step involved in using a product or process,
starting from as far back as possible, and to try to go far into the future. In the fruit
drink example, a group might start with a picture of different types of fruit and
end with some exotic looking concoction. - After they have taken all the pictures, have the groups arrange their pictures in
order and examine them. - Instruct them to look for moments that might be improved, moments that seem to
have best captured the essence of the product or process, and the most intriguing
moments. - Tell them to redo any pictures that need improvement.
- Direct the groups to examine all the pictures again and use them to help generate
new ideas. - Have them write their ideas on Post-it®Notes (one idea per note) and place them
on a flip chart for evaluation.
Debrief/Discussion
This exercise typically is very popular because of its fun, hands-on approach and its use
of individual creative talents and visual images. To ensure successful implementation,
plan ahead for technical problems that might arise, such as cameras not working properly
to take or print pictures. A couple of extra cameras probably would be a good idea. This
also is an excellent exercise to use for a group discussion of what else could be added to
make it more interesting or useful.
Also consider having participants debrief using the following questions:- What was most helpful about this exercise?
- What was most challenging?
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