Play by Play Handout
Assume you manufacture soup and want to improve sales. You might create scenes in
which a small child is shown:- Walking into a kitchen
- Pushing a chair toward a cabinet
- Smiling as she reaches for a can of soup in the cabinet
- Retrieving a can opener from a drawer
- Opening the can of soup with her tongue projecting from one corner of her mouth
- Retrieving a pan from underneath a counter
- Pouring soup into the pan
- Stirring the soup
- Ladling the soup into a bowl
- Eating the soup with it dripping from her mouth
- Drinking the soup from the bowl
- Sitting and smiling
With these pictures as stimuli, a soup company brainstorming group might think of
the following types of ideas:- Easy-open cans for children
- “Cartoon” soups with appropriate themes and pictures
- A soup can with a built-in heating pan
- A can with a pour spout
- A can with a built-in or attached “classic” soup spoon
- Ready-to-eat cold soups with straws
- Soup cans with small mirrors on the label in which a child’s face can be seen as the
head of some cartoon character
Brainstorming with Related Stimuli 277
101 Activities for Teaching Creativity and Problem Solving.Copyright © 2005 by John Wiley &
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