101 Activities For Teaching Creativity And Problem Solving

Doodlin’ Around the Block Handout

Assume that you manufacture food products and decide to generate some snack food

ideas. As shown in Figure 12.1, a group member draws a large rectangle and the others

write in one word each.

Figure 12.1. Sample Doodlin’ Word Rectangle

The members then begin taking turns and draw boxes around three of the unrelated

stimulus words and generate seven snack food product ideas for a total of seven boxes

with ideas (Figure 12.2). Another session might result in a different number of boxes and

ideas, depending on the number of participants and time available.

Figure 12.2. Sample Doodling’ Exercise

Brainwriting with Unrelated Stimuli 371

101 Activities for Teaching Creativity and Problem Solving.Copyright © 2005 by John Wiley &

Sons, Inc. Reproduced by permission of Pfeiffer, an Imprint of Wiley. http://www.pfeiffer.com

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