Greeting Cards Handout
Imagine your group is trying to help an airline generate ideas to attract international pas-
sengers (VanGundy, 1988). One of the participants created a card for a recently divorced
male friend. The front of the card read, “True, the judge may have awarded her the alimo-
ny.. .” When the card is opened, a picture of a male torso in underwear is revealed. The
caption under this picture reads “... So we’re awarding you support.” The group mem-
bers then used this card to think of designing seats with adjustable support (such as an
inflatable lumbar device).Brainwriting with Unrelated Stimuli 375
101 Activities for Teaching Creativity and Problem Solving.Copyright © 2005 by John Wiley &
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