101 Activities For Teaching Creativity And Problem Solving

(Joyce) #1

Get Crazy Handout

Challenge:How might we get people to buy more of our product? First, get crazy and gen-
erate some ridiculous ideas such as the following:

  • Threaten people with a “long vacation” if they don’t buy your products.

  • Pay them $1 million for every dollar they spend on your products.

  • Promise them three magic wishes.

  • Attach a subliminal advertising device to their televisions.

  • Have your cousin Vinnie pay them a visit.

  • Send your product to every home in the world as a holiday gift and invoice the home-

O.K., those are pretty ridiculous. Now use each one to stimulate a more practical idea.
Some examples:

  • Offer free or partially funded vacations to people who place large orders.

  • Develop a list of “magic wishes” with a lottery for customers to select one of the wish-
    es; for instance, one wish might be to win one dollar every day for ten years.

  • Offer discounts to people who pay with cash.

  • Offer family discounts.

  • Create a new product with a holiday theme.

54 101 Activities for Teaching Creativity and Problem Solving

101 Activities for Teaching Creativity and Problem Solving.Copyright © 2005 by John Wiley &
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