96 DELIVER THE EXPERIENCE
TABLE 8.3 MORE EXCERPTS FROM JOBS’S 2008
“LET’S ROCK” PRESENTATION
STEVE’S WORDS STEVE’S SLIDES
”We’re introducing a new feature called Genius.
Genius is pretty cool.”Genius“What Genius does is automatically allow you to
make playlists from songs in your music library
that go great together, with just one click. It
helps you rediscover music from your own
music library and make great playlists that you
probably wouldn’t think of making any other
way, and it really works well with just one click.”Automatically make
playlists from songs
in your library that go
great together—with
just one click“So, that’s what Genius is. Here’s what it looks
like. Let’s say you’re listening to a song—in my
case, a Bob Dylan song.”Image of an iTunes
library screen shot with
a song highlighted
“There’s a Genius button down here in the
corner. You push that, and voilà—you’ve
made a Genius playlist. In addition, you can
bring up the Genius sidebar that makes
recommendations from the iTunes store of
music you might want to buy.”Animated circle
appears and surrounds
small Genius logo at
bottom right of screen“So, how does all this work? Well, we’ve got
the iTunes store in the cloud, and we’ve added
Genius algorithms to it.”Simple cloud line
drawing with Genius
logo inside
“So, you’ve got your music library. If you turn on
Genius, it’s going to send up information about
your music library to iTunes so we can learn
about your musical tastes. This information is
sent completely anonymously.”Image of iTunes music
library; arrow appears
moving up from iTunes
to cloud“But it’s not just information from you, because
we are going to combine your information with
the knowledge of millions of iTunes users as well.”Many images of iTunes
music libraries appear
alongside original
“And so, you’re going to send your information
up, and so are they.”Arrow up from original
image to cloud,
followed by more than
a dozen arrows from
other images