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Share the Stage

Don’t be encumbered by history. Go out

and create something wonderful.

ROBERT NOYCE, INTEL COFOUNDER

A

t Macworld on January 10, 2006, Jobs announced

that the new iMac would be the first Apple computer

with an Intel processor inside. Earlier the previous

year, Jobs had announced that the “brain transplant”

would begin in June 2006. On January 10, he told the audience

that he wanted to give everyone an update on the schedule. As

he began, dry-ice-created smoke wafted upward in the middle

of the stage. A man walked out wearing the famous bunny suit

worn in Intel’s ultrasterile microprocessor manufacturing plants.

The man was carrying a wafer, one of the thin, round slices of

silicon from which chips are made. He walked over to Jobs and

shook hands. As the lights came up, it became obvious that the

person in the bunny suit was none other than Intel CEO Paul

Otellini.

“Steve, I wanted to report that Intel is ready,” Otellini said as

he handed Jobs the wafer. “Apple is ready, too,” said Jobs. “We

started a partnership less than a year ago to make this happen,”

Jobs told the audience. “Our teams have worked hard together

to make this happen in record time. It’s been incredible to see

how our engineers have bonded and how well this has gone.”^1

Otellini credited the Apple team in return. The two men talked

about the achievement, they shook hands again, and Otellini

left the stage. Jobs then turned to the audience and revealed

the surprise: Apple would be rolling out the first Mac with Intel