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ACT 3 REFINE AND REHEARSE

S

o far, we’ve learned how Steve Jobs plans his presenta-

tions. We’ve talked about how he supports the narrative

through his words and slides. We’ve discussed how he

assembles the cast, creates demos, and wows his audi-

ence with one dynamic moment that leaves everyone in awe.

Finally, you’ll learn how Jobs refines and rehearses his presenta-

tion to make an emotional connection with the audience. This

final step is essential for anyone who wants to talk, walk, and

look like a leader. Let’s preview the scenes in this act:

 SCENE 14: “Master Stage Presence.”^ How you say something

is as important aswhat you say, if not more so. Body language

and verbal delivery account for 63 to 90 percent of the impres-

sion you leave on your audience, depending upon which study

you cite. Steve Jobs’s delivery matches the power of his words.

 SCENE 15: “Make It Look Effortless.” Few speakers rehearse

more than Steve Jobs. His preparation time is legendary

among the people closest to him. Researchers have discovered

exactly how many hours of practice it takes to achieve mastery

in a given skill. In this chapter, you’ll learn how Jobs confirms

these theories and how you can apply them to improve your

own presentation skills.